---
title: 4 Tips for Improving Management Information Cascade
description: Staff would rather communicate with their immediate supervisor than any other level of management. Here are four tips to improve management comms to staff.
image: https://www.snapcomms.com/hubfs/blog-images/line-manager-communication.jpg
---

# 4 Tips for Improving Management Information Cascade

Posted 05 March, 2019 in [Internal Communications](https://www.snapcomms.com/blog/topic/internal-communications), [Leadership](https://www.snapcomms.com/blog/topic/leadership)

![manager communication](https://www.snapcomms.com/hs-fs/hubfs/blog-images/line-manager-communication.jpg?width=800&height=416&name=line-manager-communication.jpg)

Staff would rather communicate with their immediate supervisor than any other level of management.

This is particularly true during uncertain times.

Staff may start to distrust the ‘corporate mouthpieces’ such as the intranet, and turn to their managers for interpretation.

In many organizations, [improving leadership communication](https://www.snapcomms.com/solutions/leadership-communications) is still a work in progress.

 Leaders may have the vision and strategic nous but lack the ability to distill this meaningfully for their staff.

This makes line managers' roles as communicators even more important.

They best understand employees’ personal circumstances and can tailor information to suit their teams.

They are the people staff feel most comfortable approaching with questions and feedback.

So how can we improve manager cascade as a critical part of effective internal communications?

## 1. Schedule internal communications to reach managers first

It’s difficult for managers to provide communications if they receive information at the same time as their team. Advance warning, at least for important [internal communications](https://www.snapcomms.com/internal-communications), allows them to consider the impact, ask questions, and prepare answers to questions their team is likely to ask.

## 2. Manager specific communications channels

Set up manager-specific communications channels. By showing a commitment to better [communication tools](https://www.snapcomms.com/blog/best-internal-communication-tools) to support managers, managers are more likely to be open and supportive of the wider internal communications process and cascade information more effectively.

For example, use internal social media channels to set up manager-only secure helpdesks. This can allow managers to meet online to discuss strategies, share ideas, and plan. This is especially useful when managers work in different locations or time zones.

Send automatic [Desktop Alerts](https://www.snapcomms.com/products/desktop-alert) to helpdesk moderators to ensure managers receive fast and effective support.

![desktop alert leadership news](https://www.snapcomms.com/hs-fs/hubfs/blog-images/desktop-alert-leadership.png?width=600&name=desktop-alert-leadership.png)

## 3. Measure how well managers are cascading information

[Survey staff](https://www.snapcomms.com/products/employee-survey) regularly to benchmark and check how well each employee understands important messages.

Map this information back to individual managers, and use this information to show managers what they are doing well and where they can improve their communication and cascade of information.

![employee survey company transparency](https://www.snapcomms.com/hs-fs/hubfs/staff-survey-honesty-min.jpg?width=540&name=staff-survey-honesty-min.jpg)

## 4. Make effective information cascade a KPI for managers

Reward good performers publicly to create focus (and competition), or use the feedback to target training and help managers understand what they are doing well and how they can improve.

[![Comms Spectrum whitepaper](https://www.snapcomms.com/hs-fs/hubfs/blog-images/CTA%20Banners/Comms-Spectrum-whitepaper.png?width=600&name=Comms-Spectrum-whitepaper.png)](https://www.snapcomms.com/communications-spectrum-guide-download)

 

Share This on:

- [![Share on facebook](https://www.snapcomms.com/hubfs/assets/fontawesome/svgs/facebook-f-brands.svg) ](http://www.facebook.com/share.php?u=https://www.snapcomms.com/blog/improving-information-cascade&utm_medium=social&utm_source=facebook)
- [![Share on linkedin](https://www.snapcomms.com/hubfs/assets/fontawesome/svgs/linkedin-in-brands.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.snapcomms.com/blog/improving-information-cascade&utm_medium=social&utm_source=linkedin)
- [![Share on twitter](https://www.snapcomms.com/hubfs/assets/fontawesome/svgs/twitter-brands.svg) ](https://twitter.com/intent/tweet?original_referer=https://www.snapcomms.com/blog/improving-information-cascade&utm_medium=social&utm_source=twitter&url=https://www.snapcomms.com/blog/improving-information-cascade&utm_medium=social&utm_source=twitter&source=tweetbutton&text=)

[Internal Communications](https://www.snapcomms.com/blog/topic/internal-communications) [Leadership](https://www.snapcomms.com/blog/topic/leadership)

![SnapComms Team](https://www.snapcomms.com/hs-fs/hubfs/images/2018%20Website/Home%20Page/HomePageAssets/icon-2+Million%20Users.png?width=150&height=174&name=icon-2+Million%20Users.png)

### [More blogs by SnapComms Team](https://www.snapcomms.com/blog/author/snapcomms-team)

- [![SnapComms on Facebook](https://www.snapcomms.com/hubfs/assets/fontawesome/svgs/facebook-f-brands.svg)SnapComms on Facebook](https://www.facebook.com/SnapCommsLtd/)
- [![SnapComms on LinkedIn](https://www.snapcomms.com/hubfs/assets/fontawesome/svgs/linkedin-in-brands.svg)SnapComms on LinkedIn](https://www.linkedin.com/company/snapcomms)
- [![SnapComms on Twitter](https://www.snapcomms.com/hubfs/assets/fontawesome/svgs/x-black.svg)SnapComms on Twitter](https://twitter.com/snapcomms)

### Browse by Topic

- [Internal Communications (99)](https://www.snapcomms.com/blog/topic/internal-communications)
- [Human Resources (68)](https://www.snapcomms.com/blog/topic/human-resources)
- [Hospitals and Healthcare (22)](https://www.snapcomms.com/blog/topic/hospitals-and-healthcare)
- [Strategy (16)](https://www.snapcomms.com/blog/topic/strategy)
- [Health and Wellness (15)](https://www.snapcomms.com/blog/topic/health-and-wellness)
- [IT and Technology (15)](https://www.snapcomms.com/blog/topic/it-and-technology)
- [Cyber Security (13)](https://www.snapcomms.com/blog/topic/cyber-security)
- [Employee Engagement (12)](https://www.snapcomms.com/blog/topic/employee-engagement)
- [Leadership (12)](https://www.snapcomms.com/blog/topic/leadership)
- [Culture (11)](https://www.snapcomms.com/blog/topic/culture)
- [Change Comms (8)](https://www.snapcomms.com/blog/topic/change-comms)
- [Compliance and Ethics (7)](https://www.snapcomms.com/blog/topic/compliance-and-ethics)
- [Employee Experience (5)](https://www.snapcomms.com/blog/topic/employee-experience)
- [Financial Services (5)](https://www.snapcomms.com/blog/topic/financial-services)
- [Product Insights (5)](https://www.snapcomms.com/blog/topic/product-insights)
- [Digital Transformation (4)](https://www.snapcomms.com/blog/topic/digital-transformation)
- [Events (4)](https://www.snapcomms.com/blog/topic/events)
- [Crisis Comms (3)](https://www.snapcomms.com/blog/topic/crisis-comms)
- [Onboarding (3)](https://www.snapcomms.com/blog/topic/onboarding)
- [Contact Center (2)](https://www.snapcomms.com/blog/topic/contact-center)
- [Education (2)](https://www.snapcomms.com/blog/topic/education)
- [Trends (1)](https://www.snapcomms.com/blog/topic/trends)

[See all](https://www.snapcomms.com/blog/improving-information-cascade#)

 Best Practice,   
Tips and Free Tools

All you need to supercharge your comms - direct to your Inbox

[![Subscribe](https://no-cache.hubspot.com/cta/default/492690/38ac6d0d-7664-4412-90a3-16b8155f9831.png)](https://cta-redirect.hubspot.com/cta/redirect/492690/38ac6d0d-7664-4412-90a3-16b8155f9831)

### Popular Blogs

[45 Employee Spotlight Questions: Guide to Success](https://www.snapcomms.com/blog/employee-spotlight-questions)

[60+ Employee Newsletter Name Ideas For Any Industry or Objectives](https://www.snapcomms.com/blog/employee-newsletter-name-ideas)

[How To Measure Communication Effectiveness With The Right Metrics](https://www.snapcomms.com/blog/measuring-communication-effectiveness)

## Explore More Helpful Articles

[

## Top 10 Thanksgiving Team-Building Activities for Work

](https://www.snapcomms.com/blog/thanksgiving-activities-at-work)

[

## Beat Email Overload: 7 Tips Keep On Top Of Your Inbox

](https://www.snapcomms.com/blog/beat-email-overload)

[

## 45 Employee Spotlight Questions: Guide to Success

](https://www.snapcomms.com/blog/employee-spotlight-questions)

[![SnapComms – An Everbridge Company](https://www.snapcomms.com/hubfs/rebrand23/EVE-SnapComms-Logo-23-White.svg)](https://www.snapcomms.com)

![chat bubbles](https://www.snapcomms.com/hubfs/chat%20bubbles.svg)

**Talk to us**

Got any questions?   
We're here to help. 

[Contact Us](https://www.snapcomms.com/contact-us)

**World-Leading Integrated Internal Communications**    
More than 2.5 million employees in 75 + countries are benefiting from better internal communications. Be part of the movement for greater communication at work. 

SnapComms is an [Everbridge](https://www.everbridge.com/) Company - The only end to end critical event management and employee communication solution in the world.

![chat bubbles](https://www.snapcomms.com/hubfs/chat%20bubbles.svg)

**Talk to us**

Got any questions?   
We're here to help. 

[Contact Us](https://www.snapcomms.com/contact-us)

### Products

[All Products](https://www.snapcomms.com/platform) [Desktop Alert](https://www.snapcomms.com/products/desktop-alert) [Desktop Ticker](https://www.snapcomms.com/products/desktop-ticker) [Screensaver](https://www.snapcomms.com/products/corporate-screensaver) [Wallpaper](https://www.snapcomms.com/products/corporate-wallpaper) [Lock Screen](https://www.snapcomms.com/products/lock-screen) [Digital Signage](https://www.snapcomms.com/products/internal-digital-signage) [Newsletter](https://www.snapcomms.com/products/internal-newsletters) [Survey](https://www.snapcomms.com/products/employee-survey) [Quiz](https://www.snapcomms.com/products/employee-quiz) [Panic Button](https://www.snapcomms.com/products/panic-button)

### Solutions

[Internal Communications](https://www.snapcomms.com/internal-communications) [Human Resources](https://www.snapcomms.com/hr-communications) [Information Technology](https://www.snapcomms.com/it-communications) [Compliance Comms](https://www.snapcomms.com/compliance-communications) [Emergency Comms](https://www.snapcomms.com/emergency-communications) [Marketing](https://www.snapcomms.com/solutions/marketing-communications) [Healthcare](https://www.snapcomms.com/audience/healthcare-communications) [Financial Services](https://www.snapcomms.com/audience/financial-services) [Education](https://www.snapcomms.com/audience/education-university) [Frontline & Retail](https://www.snapcomms.com/audience/front-line-retail)

### Resources

[All Resources](https://www.snapcomms.com/resources) [Blog](https://www.snapcomms.com/blog) [Case Studies](https://www.snapcomms.com/case-studies/internal-communication-case-studies) [IT Outage Calculator](https://www.snapcomms.com/it-outage-roi-calculator) [Cyber Security Calculator](https://www.snapcomms.com/roi-calculator-cyber-security) [HR Calculator](https://www.snapcomms.com/human-resources-roi-calculator) [Tutorials & Guides](https://www.snapcomms.com/videos-tutorials) [Knowledge Base](https://support.snapcomms.com/hc/en-us) [On-Demand Webinars](https://www.snapcomms.com/on-demand-webinars)

### About

[About Us](https://www.snapcomms.com/about-us) [FAQs](https://www.snapcomms.com/faq) [Careers](https://www.everbridge.com/about/careers/) [Technical Overview](https://www.snapcomms.com/technical-overview) [Privacy Policy](https://www.everbridge.com/about/legal/everbridge-global-privacy-notice/) [Contact Us](https://www.snapcomms.com/contact-us)

[![Snapcomms – An Everbridge Company](https://www.snapcomms.com/hubfs/rebrand23/EVE-SnapComms-Logo-23-White.svg)](https://www.snapcomms.com)

![chat bubbles](https://www.snapcomms.com/hubfs/chat%20bubbles.svg)

**Talk to us**

Got any questions?   
We're here to help. 

[Contact Us](https://www.snapcomms.com/contact-us)

**World-Leading Integrated Internal Communications**    
More than 2.5 million employees in 75 + countries are benefiting from better internal communications. Be part of the movement for greater communication at work. 

SnapComms is an [Everbridge](https://www.everbridge.com/) Company - The only end to end critical event management and employee communication solution in the world.

![chat bubbles](https://www.snapcomms.com/hubfs/chat%20bubbles.svg)

**Talk to us**

Got any questions?   
We're here to help. 

[Contact Us](https://www.snapcomms.com/contact-us)

### Products

[Desktop Alert](https://www.snapcomms.com/products/desktop-alert) [Desktop Ticker](https://www.snapcomms.com/products/desktop-ticker) [Screensaver](https://www.snapcomms.com/products/corporate-screensaver) [All Products](https://www.snapcomms.com/platform)

### About

[About Us](https://www.snapcomms.com/about-us) [Careers](https://www.everbridge.com/about/careers/) [Resources](https://www.snapcomms.com/resources) [Blog](https://www.snapcomms.com/blog) [Privacy Policy](https://www.everbridge.com/about/legal/everbridge-global-privacy-notice/)

### Solutions

[Internal Comms](https://www.snapcomms.com/internal-communications) [Human Resources](https://www.snapcomms.com/hr-communications) [IT & InfoSec](https://www.snapcomms.com/it-communications) [Emergency Comms](https://www.snapcomms.com/emergency-communications) [Healthcare](https://www.snapcomms.com/audience/healthcare-communications) [Financial Services](https://www.snapcomms.com/audience/financial-services)

**World-Leading Integrated Internal Communications**    
More than 2.5 million employees in 75 + countries are benefiting from better internal communications. Be part of the movement for greater communication at work. 

SnapComms is an [Everbridge](https://www.everbridge.com/) Company - The only end to end critical event management and employee communication solution in the world.

- [SnapComms on Facebook](https://www.facebook.com/SnapCommsLtd/)
- [SnapComms on LinkedIn](https://www.linkedin.com/company/snapcomms/)
- [SnapComms on Youtube](https://www.youtube.com/user/snapcomms)
- [SnapComms on Twitter](https://twitter.com/snapcomms)

- [SnapComms on Facebook](https://www.facebook.com/SnapCommsLtd/)
- [SnapComms on LinkedIn](https://www.linkedin.com/company/snapcomms/)
- [SnapComms on Youtube](https://www.youtube.com/user/snapcomms)
- [SnapComms on Twitter](https://twitter.com/snapcomms)

[Privacy Policy](https://www.everbridge.com/about/legal/everbridge-global-privacy-notice/) | [Cookie Policy](https://www.snapcomms.com/cookie-policy) | [DPA](https://www.everbridge.com/about/legal/everbridge-data-protection-framework/) | [Terms and Conditions](https://www.snapcomms.com/terms-conditions) | [Trust Center](https://trust.everbridge.com/) | [Do Not Sell](https://www.snapcomms.com/do-not-sell)

© Copyright SnapComms an Everbridge Company 2026

[Privacy Policy](https://www.everbridge.com/about/legal/everbridge-global-privacy-notice/) | [Cookie Policy](https://www.snapcomms.com/cookie-policy) | [DPA](https://www.everbridge.com/about/legal/everbridge-data-protection-framework/) | [Terms and Conditions](https://www.snapcomms.com/terms-conditions) | [Trust Center](https://trust.everbridge.com/) | [Do Not Sell](https://www.snapcomms.com/do-not-sell)

© Copyright SnapComms an Everbridge Company 2026

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "SnapComms Team"
  },
  "dateModified" : "March 14, 2022, 10:21:41 PM",
  "datePublished" : "2019-03-05 03:10:03",
  "description" : "Staff would rather communicate with their immediate supervisor than any other level of management. Here are four tips to improve management comms to staff.",
  "headline" : "4 Tips for Improving Management Information Cascade",
  "image" : {
    "@type" : "ImageObject",
    "url" : "https://media.snapcomms.com/hubfs/blog-images/line-manager-communication.jpg"
  },
  "mainEntityOfPage" : {
    "@id" : "https://www.snapcomms.com/blog/improving-information-cascade",
    "@type" : "WebPage",
    "description" : "Staff would rather communicate with their immediate supervisor than any other level of management. Here are four tips to improve management comms to staff."
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://media.snapcomms.com/hubfs/logo-1.png"
    },
    "name" : "SnapComms. An Everbridge Company"
  }
}
```