Increasing readership/cut-through - getting important messages in front of your audience, increasing reader engagement and influencing attitudes and behaviors.
Breaking down silos - Employee newsletters can also be a good way to break down silos within an organization by allowing you to share the activities and news from one division across the wider organization.
Reducing email overload - Employee newsletters provide the means to aggregate mass email messages and reduce email overload for employees. The newsletter can contain notices such as; planned IT outages, marketing updates, HR communications and so on that would otherwise fill up inboxes as separate emails arriving at different times.
Reinforcing other communications - Appropriate newsletter articles can serve to reinforce and promote information and messages in other communications channels such as the intranet.
A casual tone is usually appropriate for a staff newsletter. Plus regular features and interactivity in the form of reader feedback, quizzes and surveys, and if possible, user generated content, can encourage readership.
To increase readership and engagement, an employee newsletter should contain fun and engaging content as well as business content.
When employees become actively involved with their newsletter they are typically more likely to read what they and their peers have contributed. Open up the newsletter as much as possible to employee involvement.
After all your hard work, an employee newsletter may still end up buried and unread in an employee's inbox or left in a stack of papers on their desk. When you're creative about how it is delivered, you can get it in front of more eyes.
You could try these ideas: