What are the goals of an Employee Newsletter?

Increasing readership/cut-through -  getting important messages in front of your audience, increasing reader engagement and influencing attitudes and behaviors.

Breaking down silos - Employee newsletters can also be a good way to break down silos within an organization by allowing you to share the activities and news from one division across the wider organization.

Reducing email overload - Employee newsletters provide the means to aggregate mass email messages and reduce email overload for employees. The newsletter can contain notices such as; planned IT outages, marketing updates, HR communications and so on that would otherwise fill up inboxes as separate emails arriving at different times.

Reinforcing other communications - Appropriate newsletter articles can serve to reinforce and promote information and messages in other communications channels such as the intranet.

newsletter-ideas

What are the elements of a successful newsletter?

Successful employee newsletters have engaging, fun and social content balanced with relevant business news and insights.

Think about the busy reader - Articles should be presented to the reader as concise summaries or teasers which, if appropriate, allow employees to navigate to more detailed content (within the newsletter, on the intranet or elsewhere).

Search functionality - Allows employees to find articles from the current or past editions.
Newsletter on tablet

Business Related Newsletter Ideas

A casual tone is usually appropriate for a staff newsletter. Plus regular features and interactivity in the form of reader feedback, quizzes and surveys, and if possible, user generated content, can encourage readership.

  • Organizational changes & other important news
  • Innovation in the industry
  • Updates on current initiatives within the business
  • Information on benefit plans and wellness programs
  • "Housekeeping" updates such as; use of meeting rooms, car parks etc
  • Regular message from the CEO - this means that employees don't have to visit his/her intranet/blog page
  • Summary of key internal staff vacancies
  • Product updates
  • Competitor updates
  • "Did you know?" from subject matter experts
  • Latest survey results
  • Updates and news, e.g. what's new on the intranet, performance updates, IT and systems updates
  • Even bad news can be appropriate for a staff newsletter, when spoken about honestly and openly in a newsletter can compel staff to get behind and support an organization

Fun Newsletter Ideas

To increase readership and engagement, an employee newsletter should contain fun and engaging content as well as business content.

  • Promotion and reviews of staff social events
  • Health tips
  • Promotion of fun events such as loud shirt day
  • "Overheard/On the grape vine" articles
  • Staff special offers such as gym membership discounts, restaurant offers etc
  • Themed articles to coincide with events in the wider community such as; Earth hour, charity events and non-smoking day
  • Competitions/announcement of competition winners
  • Humor - funny signs, typos, memories, license plates- run competitions
  • Staff shout outs - e.g. stories of employees demonstrating brand values

Ways to Involve and Engage Employees in Newsletters

When employees become actively involved with their newsletter they are typically more likely to read what they and their peers have contributed. Open up the newsletter as much as possible to employee involvement.

  • Competition to name the newsletter
  • Report on staff survey results
  • Welcome new hires and farewell those leaving
  • Quizzes with small prizes such as movie tickets and restaurant vouchers
  • Achievements, employee recognition, congratulations, kudos - this is even better when submitted by employees e.g. "thank a colleague" section
  • Reader feedback on articles / letter to the editor
  • "Day in the life" or "interview with" featured employees
  • Roving reporter / person on the street - e.g. "if you could be a superhero who would you be?"
  • Allow employee article submissions to newsletter, user generated content practically writes itself

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How to get employees to read your newsletter

After all your hard work, an employee newsletter may still end up buried and unread in an employee's inbox or left in a stack of papers on their desk. When you're creative about how it is delivered, you can get it in front of more eyes.

You could try these ideas:

Readership is a great way to establish what types of content work (and what doesn't) for your internal newsletter. Monitor readership rates, survey readers and continuously improve your newsletter until you have a great internal communications and engagement tool.

Learn about our Newsletter Tool